AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Merge Games in Australia
An analysis of the top merge game apps in Australia for Q4 2020 reveals varied user engagement and download trends. Insights from Sensor Tower provide a closer look at these popular mobile games.
As the year 2020 wrapped up, the merge game category continued to captivate mobile users in Australia. Data from Sensor Tower offers a glimpse into the performance of the top merge games on the unified platform during the fourth quarter.
Puppy Town - Merge & Win showed a downward trend in both downloads and weekly active users (WAUs) through the quarter. Downloads decreased from 12K in the last week of September to around 2K by the end of December. Similarly, WAUs saw a decline from 24K to 10K in the same period.
In contrast, Merge Dragons! presented a more stable pattern. Despite slight fluctuations, downloads remained within the 3K to 4K range per week. Revenue peaked at around 94K USD in late October and hit a similar high towards the end of December. WAUs hovered around the 55K to 57K mark for most of the quarter, ending with a slight increase to 53K.
EverMerge: Merge & match game experienced a significant revenue spike in late November, reaching upwards of 68K USD. Downloads varied across the quarter, with a notable peak at 4K in the final week of December. WAUs showed a slight upward trend, starting at around 15K and increasing to over 17K by the quarter's end.
The newcomer Impostor Academy: Merge Game, released in mid-November, had a promising start with downloads jumping from 99 in its release week to over 11K in the first week of December. WAUs showed impressive growth, starting at 79 and reaching over 13K by mid-December.
Lastly, Merge Gardens displayed consistency in revenue, with a notable increase to 10K USD in the last week of December. Downloads saw an uptick towards the end of the quarter, rising from 1K to almost 3K. WAUs also showed growth, increasing from 11K to over 13K by the end of December.
For more detailed insights on these merge games and others, Sensor Tower's comprehensive analytics platform is the go-to source for app performance data.